About Us

At Relentless Grooming, we demand more out of ourselves and life, and we believe every man deserves better than overpriced, overhyped hair products that fail to deliver results.

Our mission is simple: to create premium hair care and styling products for men that simplify your routine and relentlessly support you in your everyday pursuits by elevating your look and giving you the confidence to be successful in your professional and personal endeavors.

Made With You In Mind

Our products are crafted to keep your hair looking thicker, healthier, and ready for anything – so you can focus on what matters most in life: family, well-being, purpose, success and freedom.

Based in Los Angeles, California, we’ve spent countless hours perfecting our formulas, combining natural extracts with performance-based ingredients to ensure every product meets the highest standards.

Our dedication to excellence extends beyond just the products – we are committed to providing exceptional customer service and building lasting relationships with our customers.

A Message From Our Founders

We believe you deserve better. You deserve men's hair products that set you apart and give you the opportunity to define who you are and the mark you'll leave behind. Every product we create is crafted to help you be your best self, every single day.

We’re inspired by men who live with purpose, work smart and hard, are driven to succeed and are loved and respected. Like you, we’re relentless in our commitment to quality, performance and craftsmanship.

Join us on this journey, and remember: Be Relentless.

Sincerely,

Gary Dekmezian